Press Release

Recently I have received quite a few press releases from companies inviting, asking or hoping that I will endorse them on my Sudden Lunch blog.  Some of them are completely out of the question such as one received recently about electronic cigarettes which are really not for me.  Some are interesting for instance concerning Laverstoke Park Farm's range of meaty products for summer BBQing such as delicious sounding wild boar and chorizo burgers and a lady offering to do a guest post about nutritional matters (including a link to her business client) but I say no as they don't quite fall within my ambit, aka what I want to do.

Recently  I received something  about porridge and as I have quite  a lot to say about porridge I did write a post on it here and I shall probably be doing one soon about rice - damn fine infographic they have!  Here's a sneak peek or see here for the whole thing.

All this activity gave me the idea of doing a press release myself copying the layout of those I have received and here it is ...

For immediate release ...

Well timed cookbook by LEFTOVERS FANATIC

The Leftovers Handbook ~ an A-Z of every conceivable ingredient in your kitchen, with inspirational ideas and recipes for using them.

By Suzy Bowler

ISBN: 978-1-908974-08-2

Spring Hill Books, Constable & Robinson

Paperback 288 pages

£12.99 May 2013

"Since receiving this book I have felt far more confident that I can reduce food waste in my kitchen and try new recipes at the same time. One of the major bonuses is that the recipes don’t force you into the cycle of buying more ingredients just to use up leftovers! ~ Mumtopia

"This user-friendly guide is filled with quick and easy recipes. They may well inspire you never to throw anything away again." ~ The Sun

"What this practical guide lacks in pretty photography, it more than makes up for in innovation." ~ Great British Food Magazine

"Her style of writing is just so easy to read it's as though you're chatting to a friend and one that's on the same wavelength as you too."

Suzy Bowler's comprehensive book is a real help in getting the very best out of leftovers - something we can all benefit from.

The bulk of the book comprises an A-Z of over 450 ingredients with many interesting and delicious way to use them including what to do if you have too much of an item, ways to present leftovers in a new guise, how stretch a small amount of something delicious so that lots of people get a taste or, even better, how to make yourself a selfish treat with a tiny morsel. Entries include food pairing suggestions (useful for combining leftovers), advice on storage and freezing and the occasional handy hint, together with jokes, anecdotes and quotes. At the end of the book is a chapter of basic recipes, some storecupboard suggestions and a short rant on best before dates. The whole book is cross referenced making it a very handy tool.

With food waste hitting the headlines and the cost of living soaring this is a very timely book indeed but whilst whole libraries of books have been written on frugality and being green – this isn’t one of them! The Leftovers Handbook is about getting the utmost pleasure out of every single scrap of food available; the waste it tackles is not so much about money or resources but of good eating opportunities. It’s a bonus, of course, that this will save money and may even help the planet.

After cooking professionally for many years in Cornwall (as joint owner of The House on the Strand at Trebarwith) Suzy Bowler spent 16 years working as a chef on a small island in the Caribbean. On Tortola the climate is fabulous, food supplies limited, deliveries unreliable and customers as pernickety as they are anywhere.  The use of all food available was very important to her and back in Cornwall seeing so much good food being thrown away she decided to tell people what to do with it, so to speak.

ENDS

NOTES: 

The "Leftovers Handbook" has to date been mentioned in:

•                     The Sun Newspape
•                     The Independent Newspap
•                     Great  British Food Magazine
•           Scottish Home and Country
•                     Saga Online
•                     Vegetarian Living Magazine
•                     Eat In Magazine
•                     Writing Magazine
•                     Cornwall Property News

I have sent this to a few local papers and to someone farther afield who was talking about leftovers so fingers crossed.  I've had one response so far asking for photos and saying they will mention The Leftovers Handbook in their next issue - Cornwall Property News which has a Living and Lifestyle, Food & Drink section at the back.

Has anyone got any good ideas for promoting books?  It's a lot harder than writing!